A.B.C. [always. be. connecting.]
In the beginning I lived by the saying of “always be connecting”.
I grew up in Westchester, and hopped on the MetroNorth weekly to immerse myself in the many neighborhoods of NYC. With so many organic encounters and inspiration, I built my network..
2013-2014 , I landed my dream job, or what felt like it…
NBC, baby! or what was the local channel subsiderary called WNBC (aka Channel 4). I was the Media Coordinator for the local station in the tri-state area, supporting 12-14 Account Executives in creating pitch decks and brainstorming the ideas that would become hundreds of thousands of dollar Ad Campaigns on the archaic platform - cable tv. I worked with brands like FORD, Dunkin Donuts, DeCecco Pasta, Pomi, Geox, and so many more. I was young, budgets were cut, and the sales team had no idea they were about to be blind sided by social media and streaming content. It was the most exciting time to be young!
2014 - 2015ish Identity Crisis
I took 2 months off. I felt like a live wire, fresh out of college, coming down off the best experience at NBC in 30 Rock and unsatisfied.
I visited family, went down some back road rural towns in Italy, took a ton of photos, marveled in what can be built with two hands, and then planted my feet back in NYC. I wanted to make something tangible, with my hands, so I took a sewing class.
I knew my marketing curiosity was not over so joined TrueVGD; an ad agency for mostly NYC’s government offices. They did not have the same production team as WBNC but I loved how we spearheaded social media campaigns with nothing but an early version of an iphone and tracked real campaign results. By now, “ the gram” and facebook was gaining much more traction and big brands didn’t know how to leverage it. I kept thinking if you can’t touch it, you can’t value it.
2015 “You’ve Got Mail!”
One day my Nonna handed me a post card from a local realtor. Her shoulders were padded, her hair was teased high, and he was in business for over 20 years in Queens. I though to myself, print marketing? This lady is in business for over 20 years and using print marketing?!
I got my Real Estate License.
Still curious about the superficial things like “impressions” or “exposure”, now I was obsession on the medium of print marketing. If the data surrounding TV ads was still archaic (based on set top boxes and Neilson reporting) and delivered social media impressions were still vague, print marketing seemed like taking it back to the basics. The real estate industry loves print marketing ! It’s tangible, and I lightbulb went off in my head. This may be something…..
2015 - 2020, Perfecting the Sale.
That postcard, that quirky persona on the post card inspired me to begin my real estate career at Corcoran Real Estate. I was an assistant to another agent, then became a mentee to an Associate Real Estate Broker, and BAM- I broke off and worked for myself. Presently I am an Associate Real Estate Broker with Compass. ( Broker is a higher designation than a sales person based on the sales quotas and continuing education to maintain my license.)
I’m licensed in NYC and Bronxville ( Westchester County), and run two informative blogs about all things real estate. I continue to service clients as my full time career. I use video to tell stories about properties, neighborhoods, and changing economic factors that affect values.
I’m in the BUSINESS OF “SPACE”, and try to make real estate real simple.
To date I’ve sold $76,000,000+ worth of transactions and have worn lots of hats. Marketer is still my favorite.
2020 - The Great Reflection
Well, the world shut down. I had purchase my first 150cc white Primavera in 2019, and in 2020 decided to upgrade. I needed more speed, I needed a 300. I found immense joy, Italian flare, and love for those 2 wheels that got me around the city in an easy, breezy, and independent way. The Vespa scooter helped recharge my social battery. It was social distancing, but chic as hell!
The summer of 2020, I joined a Facebook Group of Scooter Enthusiasts in NYC. We planned met up, masks and all on our Vespas in Manhattan. From that day on I became one of three founders and a present day operator of the NYC Vespa Club. We do a series of rides, and event appearances throughout the year and have created a network of over 130 Vespetti.
2019-2024
I’ve worked with A.L.C., Relive Spa, France & Son, and various Attorneys + Local Bankers on events to introduce consumers to new products, learn about services, and patronize their businesses.
1) Identifying a target markets.
2) Script, narrate, and produce video content/ photography
3) Planning the placement of content to engage the target.
4) Track campaign reach, feedback, and sales success
Marketing Consultant
Press Mentions
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Now’s your best chance to live in an Old World-style home on a secret, ‘enchanting’ Manhattan street
NY Post April 20, 2024
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Italian Study Abroad Student Takes on NYC Real Estate
February 19, 2019
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Coming Soon
Recent Press Linked Article